News, projects, tips, observations, and general musings
Just about all of our clients use Google Analytics to keep track of how their websites are being accessed, see which content is being accessed, and what needs improvement to keep their SEO (search engine optimization) ranking as high as possible. Google has come out with an update to this system, called Google Analytics 4 (“GA4”). The current system (called “Universal Analytics”) will stop working in July 2023, so everyone will need to upgrade by then. In most cases, the upgrade is very simple. For those who use a lot of advanced Analytics features, it may take a little more work. We’ll be helping everyone transition to this new system over the coming year. Find out more about GA4 here.